installed font or screen resolution without users’ separate opt-in to actively scanning device characteristics for identification. * Create an identifier using data collected via actively scanning a device for specific characteristics, e.g. * Use such an identifier to attempt to re-identify a device. * Create an identifier using data collected automatically from a device for specific characteristics, e.g.
* Combine data obtained offline with data collected online in support of one or more Purposes or Special Purposes. Feature 1: Match and combine offline data sources: Vendors can:.* Measure which content a specific user was served and how they interacted with it, without a Legal Basis to measure content performance. * Measure the performance and effectiveness of ads that a specific user was served or interacted with, without a Legal Basis to measure ad performance. * Combine this information with other information previously collected including from across websites and apps. * Associate offline data with an online user for the purposes of market research to generate audience insights if vendors have declared to match and combine offline data sources (Feature 1) * Provide aggregate reporting to publishers about the audiences that were served or interacted with content and/or ads on their property by applying panel-based and similarly derived insights. * Provide aggregate reporting to advertisers or their representatives about the audiences reached by their ads, through panel-based and similarly derived insights. What this means: To apply market research to generate audience insights vendors can:
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